How to Use Pinterest to Boost SEO on Your Squarespace Website
If you have a website for your small business, you know how important it is to get your site to rank well on Google. Optimizing your website for SEO is essential because it increases your visibility on search engines, driving more organic traffic and potential customers. Without effective SEO, even the best content or products will go unnoticed, limiting your online growth and success.
But do-it-yourself SEO can feel like a maze, right? Luckily, there’s an easy-to-use tool that’s often overlooked—Pinterest!!!! Yep, this social platform known for pretty pictures and DIY projects can actually play a huge role in boosting your website’s SEO. It’s not just a place to pin recipes and home decor ideas; Pinterest is a powerful search engine that can drive traffic to your Squarespace site and help improve your rankings. And the best part? It’s FREE.
Let’s break it down. Here’s how you can use Pinterest to improve your Squarespace SEO, boost visibility, and get more people to visit your site.
1. Start with Your Pinterest Profile
Before you dive into creating pins, take a minute to optimize your Pinterest profile. Think of it as the first step in making sure people (and search engines) can find you.
Use Relevant Keywords: Just like on your Squarespace site, you need to use the right keywords in your Pinterest profile. If you're a Squarespace designer or expert, include terms like “Squarespace design,” “Squarespace SEO,” or “Squarespace expert” in your profile bio. This will help you show up in search results when people are looking for help with their websites.
Link to Your Squarespace Site: Don’t forget to add your website link to your Pinterest profile. This gives Pinterest users a direct path to visit your site, which can drive more traffic and help boost your SEO.
Craft a Simple, Clear Bio: In your Pinterest bio, explain who you are and what you do. Keep it keyword-rich, like, “Squarespace website design & SEO expert helping businesses grow online.” This helps both users and Pinterest’s search engine understand what you’re all about.
2. Create Relevant SEO-Friendly Pins
Now, let’s talk about pins. Pinterest is a search engine, and if you want your pins to show up in searches, you need to optimize them. But never forget - they must be relevant to your customer!
Write descriptive titles and descriptions that include keywords you want to rank for: Every pin should have a title and description that includes the keywords you want to rank for. For example, if you’re sharing a blog post about fixing Squarespace SEO issues, use a title like “Fix Common Squarespace SEO Issues in 5 Easy Steps.” In the description, you could include phrases like “Squarespace SEO tools,” “Squarespace SEO manager,” or “how to fix SEO problems on Squarespace.”
Design beautiful pins: Pinterest is all about capturing someone’s interest with a beautiful pin. Make sure your pins look professional and eye-catching! Use high-quality images, bold fonts, and branding that aligns with your Squarespace site. When your pins make them stop and click, people are more likely to go to your website, which can help boost your website’s SEO over time. I use Canva to create my Pinterest pins. The designs are easy to customize and best of all — it’s free! You can use your brand colors, fonts, and images for a custom pin that looks incredible.
Pins need to be relevant to your ideal customer and cover topics they want to learn more about: Getting someone to click on your pin is not enough. You need to provide quality content your customers are excited about so they’ll stay on your site, look at the page your sent them to, and ultimately… buy what you’re selling! Quality content not only keeps your profile in good standing with Pinterest, high-quality content gets pinned more often, and this leads to more traffic going to your site - which boots SEO.
3. Link Pins to Your Squarespace Content
This may seem like an obvious point, but when you create a pin, make sure it represents what you’re Squarespace website is offering on the page you’re sending them to. Every time someone clicks on your pin, they’re directed to your website, which helps drive traffic and improves SEO BUT! If your pin misrepresents what your content is about, your pin might get flagged as spam, so avoid creating pins using click-bait.
Pin everything on your site: Blog posts, products, landing pages, services — anything and everything you’ve got. Test different titles, images and descriptions to see which one performs better (more on that below) and make sure each pin goes to the right page.
4. Optimize Pinterest Boards for SEO
Pinterest boards are like mini-categories for your content. You can use them to organize your pins and make it easier for both Pinterest users and search engines to find your content.
Create Keyword-Rich Boards: Think of each board as an opportunity to target more SEO terms. For example, create boards like “Squarespace SEO Tips” or “Squarespace Web Design” to help people find your content more easily. In your board descriptions, make sure to include relevant keywords like “Squarespace SEO expert” or “Squarespace SEO solutions.”
Pin Relevant Content to Each Board: Each board should have a clear focus. For instance, if you have a board about Squarespace SEO issues, make sure all the pins on that board are related to SEO problems and solutions for Squarespace users. This helps users navigate your content—and also tells search engines what your content is about.
5. Monitor Pinterest Analytics
Now that you’ve pinned you’re done, right? Think about this: Pinterest provides feedback on how your pins are performing. This is key to understanding what’s working and where you might need to adjust.
Track Traffic to Your Website: Pinterest Analytics will show you how many people are clicking through to your website from your pins. Take note of which pins are driving the most traffic, and consider creating more content like it to keep the momentum going.
Test Different Pin Types: Pinterest allows you to use different types of pins—like static image pins, video pins, and carousel pins. Test out a few different types to see which ones get the most engagement. This can help you refine your strategy for better results.
6. Consistency is Key
The more consistent you are on Pinterest, the better. Posting regularly helps keep your content fresh and visible.
Pin Frequently: Pinning on a consistent basis keeps your content in front of people. If you’re posting regularly, more people are likely to see your pins and click through to your Squarespace website.
Stay Engaged: Interact with other Pinterest users, follow relevant boards, and repin useful content. The more active you are, the more likely your pins are to show up in people’s feeds—and the more traffic you’ll drive to your website.
Pinterest isn’t just a fun place to pin inspiration—it’s a powerful tool that can help you drive more traffic to your Squarespace website and improve your SEO. After optimizing your site for SEO, optimizing your Pinterest profile can help you increase visibility and get more clicks to your website.
If SEO on Squarespace still feels a bit overwhelming, consider working with a Squarespace SEO expert (like me!) to help you troubleshoot any Squarespace SEO issues and guide you through the process. With a little effort, Pinterest can become a valuable addition to your SEO strategy.
Ready to get started? Time to start pinning — and watch your Squarespace website’s SEO rise! Using Pinterest for SEO might take a little time to master, but with consistent effort, you’ll see results. Let me know if you have any questions or want help boosting your Squarespace website SEO!
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